Our Story

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Our mission is to empower our clients with the knowledge and tools they need to achieve their financial goals, secure their future, and foster sustainable growth.

Our Story

It began in 2008 when Tim Hale and Troy Townley came to the realisation that small to medium sized businesses wanted more specialised and proactive accounting than merely compliance and tax.

The market was looking for more value and assistance in all areas of business, financial, personal and strategy. They understood that they needed to ‘reinvent the wheel’ to provide a service that made them a key team player in their client’s success.

In 2024, HTA entered an exciting new chapter, merging with two well-established firms: Lime Accounting, based on the Sunshine Coast, and Craig Allen & Associates, located in Melbourne. These mergers expanded our team, enhanced our service offering, and allowed us to broaden the services and support we provide to our growing client base across Melbourne and Queensland.

Today, whether you’re in Melbourne, the Sunshine Coast, or beyond, HTA delivers the same trusted, personalised service — now with even broader expertise and greater reach.

The HTA Difference

We empower our clients to achieve far more than they believed possible by nurturing growth. Our ultimate objective is to create a positive impact on families, businesses, and communities. From strategic insights to personalised guidance, we’re here to navigate challenges, explore opportunities, and celebrate milestones with you.

Our commitment to being your partner in growth means that we don’t just focus on the present, we’re invested in your long-term success. With us by your side, growth isn’t just a goal, it’s a shared journey.

Our Approach

Innovation is in our DNA. We look at the bigger picture and consider all aspects of our client’s financial life. From Tax and Business Advisory to investment planning and wealth management, we cover every facet to ensure your financial
health and stability.

Focus on Growth

We are dedicated to helping you achieve sustainable growth, whether it’s growing your wealth, your business, or your financial confidence.

Personalised Service

We take the time to understand your personal and financial circumstances, providing customized strategies that align with your goals.

Holistic Perspective

We don’t just look at individual aspects of your finances. Instead, we consider your entire financial picture, integrating all elements to create a cohesive and effective plan.

Transparent Communication

We believe in clear, honest communication. We keep you informed every step of the way, ensuring you understand your options and the strategies we recommend.