Client Conversation: Pride Athletic

By October 22, 2014 November 27th, 2019 No Comments
Client Conversation: Pride Athletic

HTA Advisory has a broad spectrum of clients across many industries. Often, it’s only the business advisor who gets to hear about the exciting things our clients are doing. Our Client Conversation offers an opportunity for us to present our clients to our readership in a way that shares their passion for what they do.

This month we introduce you to Pride Athletic


Today I had the opportunity to sit down with Matt Knuppel from Pride Athletic Clifton Hill…I think his clients were thankful for the 10 minute breather.

Matt, as a new client of ours I thought this would be a great opportunity for us to learn more about you and how you came about starting this business.

I originally took my PT course when I was waiting to be a fire fighter… by the time I got through to the MFB final interview I had opened up my first CrossFit gym and was loving it too much to stop! Three years on, I’ve sold out of the first one, which I owned with partners, and opened up Pride Athletic/CrossFit Clifton Hill, which I’m proud to own 100%!

So tell us about your business and the service you provide.

We run (as far as I know) the only CrossFit gym in the world that specialises in women and women’s health. While we aren’t an exclusively female gym, we currently don’t have any male clients and Ben (one of my coaches) and I are the only fellas in the whole place! This has created an amazingly tight-knit female community, which really thrives in and out of the gym. 

We are also starting to run online nutrition and well being programs that focus on the mental side of implementing a quality health and well being program, that can be done either locally or completely remotely! We are getting amazing results with this so far and we think it’s going to be a real game-changer for women around the world.

In starting this new business and achieving its growth, what hurdles have you tackled to get where you are today?

When I started, I had no staff and ran the whole show myself. This involved running 9 hours of classes per day, the first at 6am and the last finishing at 8:30pm! I also lived about 40 minutes away (Cheltenham) from the gym, so I moved my bed into the office and slept there quite a lot. It was pretty brutal to begin with, and I’m very relieved to be able to employ three coaches and an admin now!

Wow that’s dedication! So to assist with building your business what tools have you put in place to ensure it is profitable?

Facebook marketing has been huge for us, and I have hand-picked amazing staff. What I truly believe has made us profitable is our commitment to service – when this is exceptional, everything else falls into place!

What sets your business apart from other gyms?

  • Exceptional service that truly goes above and beyond
  • One of a kind CrossFit gym that specialises in women’s health, fitness, nutrition and happiness!
  • The best staff in the world!

If anyone has questions, they can check out your site, but can they email you too?

Of course! We’re closing in on capacity but would love to have more quality members that are committed to their health and fitness. You guys can email me personally any time.

Thank you so much Matt, is there anything else you’d like to mention?

Even if you aren’t near Clifton Hill, we can legitimately help you. We care about our clients and are truly committed to their results. If you’re looking for a fitness and nutrition program that is well and truly above the rest, drop us a line and we’ll see if it’s a good fit!



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